<aside> 🔥

This is for Growth Leaders who are ready to convert their founder or executives from a LinkedIn Lurker to a Leader—if you’re serious about results, keep reading. With love, from the Outworks Team.

What’s Included?

• The exact tools and software to kickstart your company’s content engine
• Step-by-step checklists to keep you on track
• In-depth resources for deeper dives into key topics
• A complete 90-day content calendar to guide your posts and strategy
• A library of over 100 questions to ask your founder during Q&A interviews </aside>

<aside> ⚡

Unlock Your Founder’s LinkedIn Potential in 90 Days

</aside>

<aside> ⚡

Quick Start Guide: Fast Track To Your Content Engine

</aside>

Quickstart Checklist

This is a checklist to get you started and keep you on track. We use this exact checklist to launch content engines for executives at Outworks. If you have questions, need more detail, or want to talk shop send us your thoughts at [email protected].

<aside> 💡

Recommended Tech Stack

• Riverside.fm → Use this to record sessions with your Founder/Executive weekly or monthly. Video recording, editing, captions, etc.
• Taplio → Use this to track LinkedIn stats, schedule posts, and quickly engage in comments and posts.
• ChatGPT → I’m guessing this is already in your stack
• Canva → Create professional graphics with easy to use templates and libraries
• OpusClips → Optional Use it to create short clips quickly from your video Q&A interviews, AI options to zoom and crop.
• Outworks → Optional Outsource your tedious content creation tasks like slicing and editing videos, creating graphics, writing copy, etc. </aside>

<aside> ✅

Foundation

• [ ] Introduce the 90 Day LinkedIn Challenge to your Founder or CEO.
• [ ] Create your Founder’s profile and content strategy.
• [ ] Schedule 30 minutes with your Founder each week for 13 weeks.
• [ ] Choose a posting schedule (3-5 times per week).
• [ ] Install Taplio to get a baseline of current LinkedIn stats.
• [ ] Get your teammates prepared to support and engage the content. </aside>

<aside> 🎙️

Record Your Calls (Podcast Style)

• [ ] Use Riverside.fm to record your calls
• [ ] Use our 7 questions for the week (feel free to edit/add/remove)
• [ ] Make it a casual Q&A with your Founder (mute yourself while they talk)
• [ ] Make sure their video and audio quality are good
• [ ] Pro Tip Send the questions to your founder ahead of time so they can prep </aside>

<aside> 📺

Create Weekly Video Posts

• [ ] Create three 30 to 60 second clips from the interview
• [ ] Use Riverside’s tools to cut the video into short clips (best, but manual)
• [ ] Pro Tip Try out Riverside.fm’s Magic Clips to create clips with AI
• [ ] Pro Tip Try out Opus to generate clips faster with AI
• [ ] Use the transcript from the clips to write a short LinkedIn post
• [ ] Pro Tip Use ChatGPT with the transcript to brainstorm and write posts </aside>

<aside> 📝

Create Weekly Non-Video Posts

• [ ] Use the transcript from Riverside to create text posts
• [ ] Use Canva to create graphics (search “LinkedIn Templates”)
• [ ] Pro Tip Use real pictures of your Founder, team, events, etc. </aside>

<aside> <img src="data:image/png;base64,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" alt="data:image/png;base64,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" width="40px" />

Posting on LinkedIn

• [ ] Batch your entire week (or month) worth of posts (timebox it to under 3 hours)
• [ ] Create an approval process with your Founder (schedule it in)
• [ ] Pick a posting schedule, then configure your Taplio queue to mirror it
• [ ] Add your finalized posts to your Taplio queue
• [ ] Be ready to respond to comments when the posts go live </aside>

<aside> 📊

Engage & Track

• [ ] Respond to every comment (yes, EVERY comment)
• [ ] Connect with everyone who likes or comments on your posts
• [ ] Pro Tip Use PhantomBuster to automatically engage and connect
• [ ] Watch your stats with Taplio (follower growth, engagement, etc.)
• [ ] Review your top performing posts, create more of those
• [ ] Review your worst performing posts, create less of those
• [ ] Send updates weekly to your Founder (what’s working, what are you changing) </aside>

<aside> 🔥

After 90 Days

• [ ] Did you post at least 3 times a week?
• [ ] Did you respond to every comment?
• [ ] Did you send a connection request to everyone who liked or commented?
• [ ] Did you review your stats weekly?
• [ ] Did you create more of your top performing posts and fewer of your worst?
• [ ] Look back at your initial stats, did your weekly impressions double or more?
• [ ] Take a picture and share the difference (bonus, tag us!) </aside>

Weekly Schedule & Questions

Here’s your weekly content calendar and task list. The first couple weeks you’ll have a lot of extra tasks and setup, but each week thereafter is a simple repeatable system. We’ve found that the tedious parts of content creation can (and should) be outsourced—slicing videos, writing click worth copy, creating graphics, etc. If you need help offloading this portion, let us know!